:root{
      --papel:#F6F1E7; --tinta:#1B1916; --coral:#E85D3A; --burdeos:#7A2E2E; --salvia:#A8AD9C;
      --papel-2:#EFE8DA;
      --serif:'Fraunces',Georgia,serif;
      --sans:'Plus Jakarta Sans',-apple-system,sans-serif;
      --mono:'JetBrains Mono',Menlo,monospace;
      --max:1120px;
      --py:clamp(72px,10vw,130px);
    }
    *,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
    html{scroll-behavior:smooth}
    body{font-family:var(--sans);background:var(--papel);color:var(--tinta);line-height:1.65;font-size:16px;-webkit-font-smoothing:antialiased;position:relative}

    /* GRANO — textura cinematográfica, muy sutil, en toda la página */
    body::after{
      content:'';position:fixed;inset:0;z-index:2000;pointer-events:none;opacity:.05;mix-blend-mode:overlay;
      background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='180' height='180'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='3' stitchTiles='stitch'/></filter><rect width='100%25' height='100%25' filter='url(%23n)'/></svg>");
    }

    /* RESPLANDOR AMBIENTAL — vive dentro de secciones oscuras marcadas con [data-glow] */
    [data-glow]{position:relative;isolation:isolate}
    [data-glow] > .glow{position:absolute;inset:0;overflow:hidden;pointer-events:none;z-index:0}
    [data-glow] > .glow::before{
      content:'';position:absolute;width:min(64vw,760px);height:min(64vw,760px);
      left:var(--gx,50%);top:var(--gy,28%);transform:translate(-50%,-50%);
      background:radial-gradient(circle,color-mix(in srgb,var(--coral) 30%,transparent) 0%,transparent 68%);
      filter:blur(6px);opacity:var(--gop,.28);transition:opacity .6s ease;
    }
    [data-glow] > *:not(.glow){position:relative;z-index:1}
    @media (prefers-reduced-motion:reduce){[data-glow] > .glow::before{opacity:.16!important}}
    a{text-decoration:none;color:inherit}
    img{display:block;max-width:100%}
    .container{max-width:var(--max);margin:0 auto;padding:0 clamp(20px,4vw,52px)}
    .skip{position:absolute;top:-100px;left:16px;z-index:9999;background:var(--tinta);color:var(--papel);padding:8px 16px;font-size:14px;transition:top .2s}
    .skip:focus{top:16px}

    .mono{font-family:var(--mono)}
    .cap{font-family:var(--mono);font-size:12px;letter-spacing:.18em;text-transform:lowercase;color:var(--burdeos);border-top:2px solid var(--tinta);padding-top:12px;display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap}
    h2.sec{font-family:var(--serif);font-weight:600;font-size:clamp(32px,5.5vw,54px);letter-spacing:-.02em;line-height:1.05;margin:18px 0 16px;text-wrap:balance;font-variation-settings:'opsz' 144}
    h2.sec em{font-style:italic;color:var(--coral)}
    .lead{font-size:17.5px;color:#4a443d;max-width:60ch}

    /* NAV */
    .nav{position:fixed;top:0;left:0;right:0;z-index:900;background:color-mix(in srgb,var(--papel) 92%,transparent);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-bottom:2px solid var(--tinta);transition:box-shadow .3s ease}
    .nav.scrolled{box-shadow:0 10px 28px -14px rgba(27,25,22,.28)}
    .nav__cta,.btn{will-change:transform;transition:transform .18s cubic-bezier(.22,.9,.35,1),background .2s,color .2s}
    .caso,.ficha{transition:transform .35s cubic-bezier(.22,.9,.35,1),box-shadow .35s ease}
    .caso:hover,.ficha:hover{box-shadow:0 22px 40px -20px rgba(27,25,22,.32)}

    /* contadores */
    .stats-row{display:flex;gap:clamp(20px,4vw,44px);flex-wrap:wrap;margin-top:24px}
    .stat-mini{display:flex;flex-direction:column}
    .stat-mini b{font-family:var(--mono);font-size:clamp(22px,3.4vw,30px);font-weight:500;color:var(--coral);font-variant-numeric:tabular-nums;letter-spacing:-.01em}
    .stat-mini span{font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:lowercase;color:var(--burdeos)}

    /* imagen del showcase respira un poco al mostrarse */
    .showcase .frame a.on img{animation:kb 4.2s ease-out both}
    @keyframes kb{from{transform:scale(1.015)}to{transform:scale(1)}}
    @media (prefers-reduced-motion:reduce){.showcase .frame a.on img{animation:none}}
    .nav__inner{display:flex;align-items:center;justify-content:space-between;height:64px}
    .nav__logo{font-family:var(--serif);font-size:24px;font-weight:600;letter-spacing:-.02em;font-variation-settings:'opsz' 144}
    .nav__logo span{color:var(--coral)}
    .nav__links{display:flex;gap:26px;list-style:none;align-items:center}
    .nav__links a{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:lowercase;color:var(--tinta);opacity:.75;transition:.2s}
    .nav__links a:hover{opacity:1;color:var(--coral)}
    .nav__cta{font-family:var(--mono);font-size:12px;letter-spacing:.1em;background:var(--tinta);color:var(--papel);padding:10px 18px;transition:background .2s;min-height:42px;display:inline-flex;align-items:center}
    .nav__cta:hover{background:var(--coral)}
    .nav__burger{display:none;flex-direction:column;gap:5px;background:none;border:none;cursor:pointer;padding:8px;min-width:44px;min-height:44px;align-items:center;justify-content:center}
    .nav__burger span{display:block;width:22px;height:2px;background:var(--tinta)}
    .nav__mobile{display:none;flex-direction:column;background:var(--papel);border-top:2px solid var(--tinta);padding:12px 0}
    .nav__mobile.open{display:flex}
    .nav__mobile a{padding:12px clamp(20px,4vw,52px);font-family:var(--mono);font-size:14px;letter-spacing:.08em}

    /* HERO */
    .hero{display:flex;flex-direction:column;justify-content:flex-start;padding-top:104px;padding-bottom:0}
    .hero .folio{font-family:var(--mono);font-size:12.5px;letter-spacing:.2em;text-transform:lowercase;margin-bottom:22px;display:flex;gap:18px;flex-wrap:wrap;color:var(--burdeos)}
    .hero h1{font-family:var(--serif);font-weight:560;font-size:clamp(34px,5.4vw,66px);line-height:1.03;letter-spacing:-.025em;max-width:22ch;font-variation-settings:'opsz' 144;text-wrap:balance}
    .hero h1 em{font-style:italic;color:var(--coral)}
    .hero h1 .sub-line{position:relative;display:inline-block}
    .hero h1 .sub-line::after{content:'';position:absolute;left:-1%;bottom:.06em;height:.09em;background:var(--coral);opacity:.45;width:0;transform:skewY(-.5deg)}
    .hero.in h1 .sub-line::after{width:102%;transition:width .9s cubic-bezier(.22,.9,.35,1) .7s}
    .hero .hero-top{display:flex;justify-content:space-between;align-items:flex-end;gap:28px;flex-wrap:wrap}
    .hero .dek{margin-top:18px;font-size:clamp(15.5px,1.9vw,17.5px);max-width:44ch;color:#4a443d}
    .hero .acciones{display:flex;gap:14px;flex-wrap:wrap;align-items:center;margin:22px 0 0}

    /* HERO SHOWCASE — el portafolio en grande */
    .showcase{margin-top:34px;border:2px solid var(--tinta);position:relative;background:var(--papel-2)}
    .showcase .frame{position:relative;aspect-ratio:900/625;overflow:hidden}
    .showcase .frame a{position:absolute;inset:0;opacity:0;transition:opacity .8s ease;pointer-events:none}
    .showcase .frame a.on{opacity:1;pointer-events:auto}
    .showcase .frame img{width:100%;height:100%;object-fit:contain;background:var(--papel-2)}
    .showcase .barra{display:flex;justify-content:space-between;align-items:center;gap:12px;flex-wrap:wrap;border-top:2px solid var(--tinta);padding:12px 18px;font-family:var(--mono);font-size:12.5px;letter-spacing:.12em;text-transform:lowercase;background:var(--papel)}
    .showcase .barra .etiqueta{color:var(--burdeos);min-height:1.4em}
    .showcase .barra .puntos{display:flex;gap:8px}
    .showcase .barra .puntos button{width:10px;height:10px;border-radius:50%;border:1.5px solid var(--tinta);background:transparent;cursor:pointer;padding:0}
    .showcase .barra .puntos button.on{background:var(--coral);border-color:var(--coral)}
    .showcase .barra .puntos button:focus-visible{outline:2px solid var(--coral);outline-offset:2px}
    .btn{font-family:var(--mono);font-size:13px;letter-spacing:.08em;padding:15px 26px;border:2px solid var(--tinta);display:inline-flex;align-items:center;gap:8px;min-height:50px;transition:.2s}
    .btn.solid{background:var(--tinta);color:var(--papel)}
    .btn.solid:hover{background:var(--coral);border-color:var(--coral)}
    .btn.ghost:hover{background:var(--tinta);color:var(--papel)}
    .hero .nota{margin-top:30px;font-family:var(--mono);font-size:12.5px;letter-spacing:.06em;color:var(--burdeos)}

    /* TICKER */
    .ticker{border-top:2px solid var(--tinta);border-bottom:2px solid var(--tinta);overflow:hidden;background:var(--papel)}
    .ticker__track{display:flex;gap:0;white-space:nowrap;font-family:var(--mono);font-size:12.5px;letter-spacing:.14em;text-transform:lowercase;padding:12px 0;animation:tick 36s linear infinite;width:max-content}
    .ticker__track span{padding:0 18px;border-right:1px solid var(--salvia)}
    @keyframes tick{from{transform:translateX(0)}to{transform:translateX(-50%)}}
    @media (prefers-reduced-motion:reduce){.ticker__track{animation:none}}

    section{padding:var(--py) 0 0}
    section:last-of-type{padding-bottom:var(--py)}

    /* CASOS */
    .casos-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:26px;margin-top:34px}
    .caso{border:2px solid var(--tinta);background:#FBF8F1;display:flex;flex-direction:column;transition:transform .25s ease}
    .caso:hover{transform:translateY(-4px)}
    .caso .shot{aspect-ratio:3/2;overflow:hidden;border-bottom:2px solid var(--tinta);background:var(--papel-2)}
    .caso .shot img{width:100%;height:100%;object-fit:cover;object-position:top;filter:grayscale(1) contrast(1.05);transition:filter .4s ease,transform .6s ease}
    .caso:hover .shot img{filter:grayscale(0);transform:scale(1.02)}
    .caso .info{padding:16px 18px 18px}
    .caso .num{font-family:var(--mono);font-size:11.5px;letter-spacing:.14em;color:var(--burdeos);text-transform:lowercase}
    .caso h3{font-family:var(--serif);font-size:22px;font-weight:600;margin:6px 0 2px}
    .caso .giro{font-size:13.5px;color:#5C534B}
    .casos-mas{margin-top:30px;display:flex;justify-content:center}

    /* CRITERIO */
    .criterio{background:var(--tinta);color:var(--papel)}
    .criterio .cap{color:var(--salvia);border-color:var(--papel)}
    .criterio h2.sec em{color:var(--coral)}
    .opiniones{display:grid;grid-template-columns:1fr 1fr;gap:26px;margin-top:34px;padding-bottom:var(--py)}
    @media(max-width:720px){.opiniones{grid-template-columns:1fr}}
    .opinion{border:2px solid var(--papel);padding:26px 26px 20px}
    .opinion p{font-family:var(--serif);font-style:italic;font-size:clamp(19px,2.4vw,23px);line-height:1.4;font-variation-settings:'opsz' 100}
    .opinion .firma{font-family:var(--mono);font-size:12px;letter-spacing:.14em;margin-top:16px;color:var(--salvia);text-transform:lowercase}

    /* SERVICIOS */
    .servicios-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:26px;margin-top:34px}
    .ficha{border:2px solid var(--tinta);background:#FBF8F1}
    .ficha .f-head{font-family:var(--mono);font-size:11.5px;letter-spacing:.14em;text-transform:lowercase;padding:10px 18px;border-bottom:2px solid var(--tinta);display:flex;justify-content:space-between;gap:8px}
    .ficha .f-body{padding:20px 18px}
    .ficha h3{font-family:var(--serif);font-size:24px;font-weight:600;margin:0 0 8px}
    .ficha p{font-size:14.5px;color:#4a443d;margin:0 0 12px}
    .ficha ul{list-style:none;margin:0 0 16px}
    .ficha li{font-size:14px;padding:7px 0;border-bottom:1px solid var(--papel-2);display:flex;gap:10px}
    .ficha li::before{content:'—';color:var(--coral);flex:none}
    .ficha .precio{font-family:var(--mono);font-size:13.5px;color:var(--burdeos)}
    .ficha .f-cta{display:block;text-align:center;font-family:var(--mono);font-size:12.5px;letter-spacing:.08em;border-top:2px solid var(--tinta);padding:13px;transition:.2s}
    .ficha .f-cta:hover{background:var(--tinta);color:var(--papel)}
    .ficha.destacada{background:var(--burdeos);color:var(--papel);border-color:var(--burdeos)}
    .ficha.destacada .f-head{border-color:color-mix(in srgb,var(--papel) 30%,transparent)}
    .ficha.destacada p{color:color-mix(in srgb,var(--papel) 80%,transparent)}
    .ficha.destacada li{border-color:color-mix(in srgb,var(--papel) 18%,transparent)}
    .ficha.destacada .precio{color:#E8C9B0}
    .ficha.destacada .f-cta{border-color:color-mix(in srgb,var(--papel) 30%,transparent)}
    .ficha.destacada .f-cta:hover{background:var(--papel);color:var(--burdeos)}

    /* PROCESO */
    .pasos{margin-top:34px;counter-reset:p}
    .paso{display:grid;grid-template-columns:64px 1fr;gap:20px;padding:22px 0;border-bottom:1px solid var(--salvia);counter-increment:p}
    .paso::before{content:counter(p,decimal-leading-zero);font-family:var(--serif);font-size:34px;font-weight:600;color:var(--coral);line-height:1}
    .paso h3{font-family:var(--serif);font-size:21px;font-weight:600}
    .paso p{font-size:15px;color:#4a443d;max-width:56ch}
    .paso .mono-nota{font-family:var(--mono);font-size:12px;color:var(--burdeos);margin-top:4px}

    /* TESTIMONIOS */
    .quotes{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:26px;margin-top:34px}
    .quote{border-left:3px solid var(--coral);padding:6px 0 6px 22px}
    .quote p{font-family:var(--serif);font-style:italic;font-size:19px;line-height:1.45}
    .quote .quien{font-family:var(--mono);font-size:12px;letter-spacing:.12em;margin-top:12px;color:var(--burdeos);text-transform:lowercase}

    /* CONTACTO */
    .contacto{background:var(--burdeos);color:var(--papel)}
    .contacto .inner{padding:var(--py) 0;text-align:left}
    .contacto .cap{color:#E8C9B0;border-color:var(--papel)}
    .contacto h2{font-family:var(--serif);font-weight:560;font-size:clamp(36px,6.5vw,72px);line-height:1.04;letter-spacing:-.02em;margin:18px 0 20px;font-variation-settings:'opsz' 144;max-width:16ch;text-wrap:balance}
    .contacto h2 em{font-style:italic;color:#E8C9B0}
    .contacto .btn{border-color:var(--papel);color:var(--papel)}
    .contacto .btn.solid{background:var(--papel);color:var(--burdeos)}
    .contacto .btn.solid:hover{background:var(--coral);border-color:var(--coral);color:var(--papel)}
    .contacto .btn.ghost:hover{background:var(--papel);color:var(--burdeos)}
    .contacto .mail{margin-top:26px;font-family:var(--mono);font-size:14px;letter-spacing:.06em}
    .contacto .mail a{border-bottom:1px solid #E8C9B0;padding-bottom:2px;transition:.2s}
    .contacto .mail a:hover{color:#E8C9B0}

    /* FOOTER */
    footer{background:var(--tinta);color:var(--papel);padding:34px 0}
    .foot-row{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;align-items:baseline;font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:lowercase}
    .foot-row .fm{font-family:var(--serif);font-size:22px;font-weight:600;letter-spacing:-.02em;text-transform:none}
    .foot-row .fm span{color:var(--coral)}
    .foot-row a{opacity:.8;transition:.2s}
    .foot-row a:hover{opacity:1;color:var(--coral)}

    /* reveals — profundidad de cámara, no imprenta: entra como si se acercara */
    .rv{opacity:0;transform:translateY(30px) scale(.965)}
    .rv.in{opacity:1;transform:none;transition:opacity .85s ease,transform .85s cubic-bezier(.16,.9,.24,1)}
    @media (prefers-reduced-motion:reduce){
      .rv{opacity:1;transform:none}
      .hero h1 .sub-line::after{width:102%}
      *{transition:none!important;animation:none!important}
      body::after{display:none}
    }

    /* PARALLAX — profundidad al hacer scroll */
    .pz{will-change:transform}
    .pz.pz-live{transition:opacity .85s ease} /* tras completar la entrada, el transform queda libre para el parallax */

    @media(max-width:840px){
      .nav__links{display:none}
      .nav__burger{display:flex}
    }